Legal

Privacy Policy

1. Identity of the data controller

The data controller is:

  • Adsalsa Interactive, S.L.
  • C/ Filá Abencerrajes nº 4, Pol. Ind. Cotes Altes, 03804 Alcoy (Alicante), Spain
  • Tax ID (NIF): B-54769682
  • Privacy contact email: dpo@interadtivo.com

2. Purposes of processing

We will process your data for the following purposes:

  1. Service delivery and app operation. Data is processed to enable the download, installation, access and use of the application, as well as to ensure its correct technical operation, the execution of its core features and the availability of the service under suitable conditions.
  2. User experience management. Data is used to manage the gameplay experience, including user progress, levels reached, matches, scores, achievements and other features of the app, so that the experience remains coherent and continuous.
  3. App analysis and improvement. Data may be processed for analytical and statistical purposes to understand how users engage with the app, evaluate its performance, detect behaviour patterns and improve its features, performance and content.
  4. Security and fraud prevention. Data will be processed to ensure the security of the application, detect technical errors, and prevent misuse, fraudulent activity or behaviour that may affect the correct operation of the service or other users.
  5. Advertising management. The app may display advertising managed by third-party ad providers (for example, Google through its AdMob platform or similar providers). These providers may use device identifiers and other technical information to serve in-app ads, measure their performance and, where applicable, personalise advertising. Ad personalisation will be subject, where applicable, to the consent the user grants directly to those providers through the mechanisms enabled in the app or in the device. We do not directly manage those consent mechanisms, which are the responsibility of the ad providers — without prejudice to our obligation to inform about these processing activities in this Policy.
  6. In-app purchase management. If purchases are made within the application, data will be processed to validate transactions, enable the purchased content or features, and handle any issues related to those purchases.
  7. User support. Data provided by the user will be processed to manage and respond to enquiries, requests, incidents or complaints, and to keep an appropriate follow-up of them.
  8. Third-party integrations. The app may integrate with third-party platforms, services or tools that offer additional functionalities (such as analytics, distribution, promotions or others). In those cases, data will be processed to the extent necessary to enable technical interoperability and the correct functioning of those integrations.

Data retention

Personal data will be kept for as long as necessary to fulfil the purposes for which it was collected, while the user uses the application and, where applicable, during any additional periods required to address legal, contractual or regulatory responsibilities.

Once those periods end, data will be deleted or, where applicable, duly blocked in accordance with applicable law.

3. Legal basis for processing

Processing is based on:

  • Performance of a contract or provision of the service (Art. 6.1.b GDPR), to enable access to, use of and correct operation of the app, as well as the management of the user experience and of in-app purchases.
  • Legitimate interest (Art. 6.1.f GDPR), in particular for service improvement, analysis of app usage, security and fraud prevention, and the management and measurement of advertising shown in the app where consent is not required.
  • User consent (Art. 6.1.a GDPR), in relation to processing carried out by third-party ad providers for ad personalisation or for the use of technologies that require this legal basis, where required by applicable law.

4. Data sharing

Personal data may be shared with, or accessed by, the following categories of recipients:

  • Distribution platforms. Data may be processed by the platforms through which the app is distributed, such as Google Play Store or Apple App Store, in connection with download, installation, incident handling and, where applicable, the processing of in-app purchases. Data processing carried out by these platforms is governed by their own privacy policies.
  • Ad providers. The app integrates third-party services that allow advertising to be inserted within the application (for example, Google through its AdMob platform or similar providers). These providers may process personal data of the user, such as device identifiers or other technical information, to manage the advertising shown, measure its performance and, where applicable, personalise ads when the user has given consent. These third parties act as independent data controllers, and their own privacy policies apply.
  • Third parties integrated into the app. Certain features of the app may involve third-party platforms or services (for example, analytics, distribution, promotions or other external tools). In those cases, such third parties may process the data necessary to provide their services, generally acting as independent data controllers.

In addition, the company works with the providers required for the correct operation of the app, such as hosting, technology infrastructure, maintenance, technical support or security providers. These providers may access personal data as data processors, in accordance with the corresponding contractual obligations and applicable law.

International data transfers

Some ad providers integrated into the app (for example, Google through its AdMob platform or similar providers) may process personal data outside the European Economic Area (EEA), including countries that do not offer a level of protection equivalent to that of the European Union.

In such cases, those providers may apply international transfer mechanisms recognised by the European Commission, in order to ensure an adequate level of protection for personal data in accordance with applicable law.

5. Your rights

You have the right to:

  • Access your personal data.
  • Request its rectification.
  • Request its deletion.
  • Object to its processing.
  • Request the restriction of its processing.
  • Request the portability of your personal data.

You may exercise your rights by written communication to Adsalsa Interactive, S.L., via email to dpo@interadtivo.com.

Your request must include the date, your full name, the specific request, and an address for notifications. If you believe your request has not been properly resolved, you may file a complaint with the Spanish Data Protection Agency (Agencia Española de Protección de Datos), whose details are available at www.aepd.es.